Africa’s creativity is a gift to the world!
Whether on the fields of America's sports leagues or in Europe's illustrious museums, African athletes and artists' performances remind us how far the magic of imagination can take us.
These individual success stories, however, do not fully translate in sustainable economic growth for the 1.2 billion strong continent.
How do Africans make sense of this missed opportunity?
And how does the continent design an environment for market participants to strive in, so that, one day, Africa becomes the engine of the world’s sports, and creative industries?
ASCI is a nonprofit organisation supporting Africans in building a sustainable sports & creative ecosystem through excellent research, advisory, and advocacy. With our Pan-African network of experts in a wide range of disciplines, we gather data on the ground, write insightful reports, and offer both public and private entities a platform to launch impactful initiatives.
ASCI's data and insightful reports allow you to detect growth opportunities in the African sports & creative ecosystem
Our team helps public and private organisations launch ambitious initiatives generating wealth for our continent's unique athletic and creative talent
We promote homegrown African leadership thanks to education, mentorship, innovation, and technology
- Study of the African sports ecosystem -
The African Sports & Creative Institute (ASCI) and Mazars conducted a qualitative and quantitative survey of 500 organisations representing the full value chain of sports in Africa. The study describes the state of the ecosystem as well as the challenges and opportunities facing its players.
On the panel:
- Vera Songwe (UNECA)
- Faical Laraichi (SNRT)
- Pierre Laporte (World Bank)
Sur le panel:
- Didier Drogba
- Mihoub Mezouaghi (AFD)
- Robins Tchale Watchou (Vivendi)