ASCI's mission is aligned with the UN Sustainable Development Goals (SDGs)
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What we do
RESEARCH
ASCI's data and insightful reports help you to detect growth opportunities in the African sports & creative ecosystem.
TRAINING & ADVISORY
our team of experts supports public and private organizations looking to launch initiatives generating wealth for Africa’s unique athletic and creative talent
Books
In February 2024, ASCI unveiled the highly anticipated “Understanding the Game” the English upgrade of the book “Economie du Sport en Afrique,” published in 2021.
This release was a pivotal moment, offering a broader audience access to the valuable insights and analyses presented in the original work.
Research
ASCI and its network of global experts produce articles, reports, and recommendations to help build a sustainable sports & creative ecosystem
Events
Our online and face-to-face events keep you connected with the leaders who build the African sports ecosystem
The Future of Education and Skills in Africa
When: 9 Dec. 2024
Where: Paris, France
Sports Biz Africa Forum
When: 26 & 28 Sept. 2024
Where: Kigali, Rwanda
Understanding the Game! Paris
When: 27 June 2024
Where: Paris, France
Africa CEO Forum - Annual Summit
When: 16 &17 May 2024
Where: Kigali, Rwanda
Understanding the Game! Washington DC
When: 29 February 2024
Where: Washington DC
Understanding the Game! Abidjan
When: 10 February 2024
Where: Abidjan, Côte d’Ivoire
Videos
Browse our library of videos and webinars to learn more about our work
Bloomberg - Africa Amplified - Africa Sports Industry ASCI Will Mbiakop
Africa Amplified show is a monthly deep dive into Africa’s biggest stories through a Bloomberg lens. This month, the show focuses on Africa sports industry.
ASCI Exec Chairman Will Mbiakop on CNN Connecting Africa
CNN show “Connecting Africa”: this is what leveraging the value chain of sports could mean for Africa’s economic growth
