Africa Sports Industry: Understanding the Game
This is a ground-breaking team effort led by Will Mbiakop and a panel of esteemed experts that includes N. Okonjo-Iweala (WTO), T. Thiam (Finance Icon), M. Diop (IFC), F. Samoura (FIFA), R. Rioux (AFD), H. El Habti (UM6P), M. Ujiri (NBA), V. Songwe (UNECA), G. Ramos (UNESCO), and football legend D. Drogba. Together, their collective wisdom offers an unparalleled perspective on shaping a robust economic driver in Africa and beyond.
The book tells an authentic narrative where Africans not only participate in the global sports arena but lead it; crafting a new blueprint that resonates from Africa to the world.
Mbiakop’s U-GO model encapsulates this narrative of empowerment and identity. Witness the dawn of a new era in sports with Africa at its heart. This is the book that will change the game.
| Book Version | Price | Available On |
|---|---|---|
| Hard Copy | $49 | Add to Cart below |
| Digital Copy(PDF and ePub) | €40 | Amazon (Worldwide Except USA) Numilog (Worldwide) Rakuten Kobo (Worldwide) |
Description
Intriguingly, Africa is home to world-class athletes. While they have played a pivotal role in generating global wealth, Africa’s sports industry only contributes 0.5% to the GDP of the continent. The tide is turning, and Africa is poised for transformation. Boasting a burgeoning youthful population of 1.4 billion, a rising middle class, and a surge in sports consumption and participation, Africa is witnessing an influx of investments. From leagues, talents development, and media to E-sports, sports tech, and infrastructure, the continent is primed for success.
This book comprehensively analyzes these critical questions, offering a vision to elevate Africa’s sports ecosystem to global prominence. Beyond that, it seeks to position sports as a catalyst for Africa’s future prosperity and global influence.