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Africa Sports Industry

Africa Sports Industry: Understanding the Game

This is a ground-breaking team effort led by Will Mbiakop and a panel of esteemed experts that includes N. Okonjo-Iweala (WTO), T. Thiam (Finance Icon), M. Diop (IFC), F. Samoura (FIFA), R. Rioux (AFD), H. El Habti (UM6P), M. Ujiri (NBA), V. Songwe (UNECA), G. Ramos (UNESCO), and football legend D. Drogba. Together, their collective wisdom offers an unparalleled perspective on shaping a robust economic driver in Africa and beyond.

The book tells an authentic narrative where Africans not only participate in the global sports arena but lead it; crafting a new blueprint that resonates from Africa to the world.

Mbiakop’s U-GO model encapsulates this narrative of empowerment and identity. Witness the dawn of a new era in sports with Africa at its heart. This is the book that will change the game.

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Join sports industry expert Will Mbiakop on a captivating journey to uncover Africa’s untapped sporting potential in this groundbreaking collective book. With 80% of the world as sports fans, the global sports sector stands as a powerful economic force, contributing approximately 3% to the world’s GDP.

Intriguingly, Africa is home to world-class athletes. While they have played a pivotal role in generating global wealth, Africa’s sports industry only contributes 0.5% to the GDP of the continent. The tide is turning, and Africa is poised for transformation. Boasting a burgeoning youthful population of 1.4 billion, a rising middle class, and a surge in sports consumption and participation, Africa is witnessing an influx of investments. From leagues, talents development, and media to E-sports, sports tech, and infrastructure, the continent is primed for success.

Delve into the lay of the land and explore the dynamics of Africa’s sports ecosystem. Who are the trailblazers driving change? How do we leverage Africa’s heritage and traditions to enhance entertainment in sports? What does the future hold for the sports ecosystem? How can the industry be structured and monetized effectively?

This book comprehensively analyzes these critical questions, offering a vision to elevate Africa’s sports ecosystem to global prominence. Beyond that, it seeks to position sports as a catalyst for Africa’s future prosperity and global influence.


Product Details


Will Mbiakop ASCI


Ngozi Okonjo-Iweala (WTO) – Makhtar Diop (IFC) – Remy Rioux (AFD)

Publication Date

10 February 2024


17 x 24 cm



Nomber of pages



Photos, charts, graphs and diagrams

Book Type



Africa Sports Economy and Ecosystem