Buy Book



Our online and face-to-face events keep you connected with the leaders who build the African sports ecosystem

Africa Sports Invest Meeting

When: 27 Jan. 2023 at 8h30 am

Where: The OECD Auditorium, 2 Rue Andre Pascal, 75016 Paris

This event brings together public and private sector leaders to discuss investment opportunities in the African sports industry.

Delegates and investors will learn more about the industry dynamics, future trends through the high level research data from ASCI book “Africa Sports Industry: Realities, Challenges and Opportunities “

Attendance for the event will be limited to those who RSVP to and receive a confirmation email from ASCI.

This event is brought to you by ASCI in partnership with SouthBridge Investments, Nkomkana Sports Funds, and OECD Development  Center.

It’s Your Turn! Talk Series with UNECA

When: 8 Dec. 2022

Where: Online

ECA launched the ‘It’s your turn!’ talk series as a platform to generate innovative and disruptive ideas for growth that translate into actions for positive and lasting change. The sports industry has an immense socio-economic and cultural impact on the communities. The industry provides avenues for innovative partnerships between African markets and global industries. We discuss the opportunities that sports create to drive a prosperous and sustainable Africa.

Brazil Africa Forum

When: 29-30 Nov. 2022

Where: Sao Paulo, Brazil

The Forum aims at growing academic and business relationship between Brazil and Africa. The 2022 Forum focuses on Building Sustainable Cities!
How sports and creative can play a critical role in building sustainable cities with local solutions on both sides of the Atlantic? Answers include social cohesion, SDGs, business innovation, finding new sources of growth and climate change fight.

Africa Brazil Tamojunto Experience

When: 27 Nov. 2022

Where: Sao Paulo, Brazil

Celebrating Africa heritage in the favelas during Brazil black history week. We put together the Africa Brazill Tamojunto (Together) Experience to inspire 150 boys and girls through sports, creative, life skills and Afro history session

Webinaire: Economie du Sport en Afrique

When: 16 Nov 2022

Where: Johannesburg

Work In The City Johannesburg, in partnership with the Agence Française de Développement, is pleased to invite you to this book event:”Sport Economy in Africa: Realities, Challenges, Opportunities”

From the data and statistics compiled in this book, the analysis developed offering pragmatic and innovative solutions, he will explain with passion how the development of sport is a major economic, societal and environmental development issue for the African continent.

This is an opportunity to learn more about Africa through the prism of sport and its ecosystem. But beware, no need to be a sportsman or an insider, the arguments presented open up a fascinating avenue of reflection.

Webinaire: Stop aux Préjugés pour les Femmes dans le Sport

When: 6 Jul. 2022

Where: Online

Le sport est souvent dominé par les hommes, ce qui rend son accès difficile pour les femmes. Participez aux 3 épisodes de la série de @EcobankSenegal & ASCI “Stop aux préjugés” consacrée à l’autonomisation des femmes dans le domaine du sport, avec @FlorenceRaes

Sports Business Future Stars Camp

When: 21 Mai 2022

Where: Kigali

Apply here:

Sports Business Future Stars Camp is an initiative of Entrepreneurial Solutions Partners, in partnership with Mastercard Foundation, the Basketball Africa League BAL and ASCI.

This initiative presents a unique opportunity to build skills and share knowledge to young graduates and equip entrepreneurs with what their career /business would look like in the sports Industry.

The bootcamp take place during BAL 2022 finals from 21st to 28th May 2022.

ASCI team will deliver the training to equip participants with the fundamentals of sports business in Africa


Webinaire: Economie du Sport en Afrique

When: 13 Mai 2022

Where: Online

Suite à la sortie du nouveau livre “Economie du Sport en Afrique: réalités, défis, opportunités” African Sports & Creative Institute et Sports Africa Network vous invitent à rejoindre 4 des contributeurs pour une discussion animée par l’entrepreneuse Maureen Ojong.

Hosts/Panel: Maureen Rosita OJONG EBOB-BESONG MSc.. animera l’échange entre le Directeur Général d’ASCI, Mohsen Abdel Fattah, et 3 contributeurs au livre: Gerard Akindes, Samra Bouasba et Martial Ze Belinga.



Graffiti Art - Street Art - Still Art: SA REBIRTH

When: 20 Apr. 2022

Where: Sandton

iBi Art and Cream in all Art

Invite you to a group exhibition featuring vibrant South African graffiti / street art at iBi Pop Up Gallery in Craighall.

Featuring Falko 1, Rasty and Rekso.

3 legendary figures of the South African graffiti scene, are reunited in this group exhibition to present their artworks : paintings, photographies and street art sculptures.
They will express through their work how they felt during the pandemic and how they envision their cities, their country today and tomorrow.

Sponsored by African Sports & Creative Institute

WhatsApp Image 2022-01-09 at 8.45.11 AM-2

Book Launch: "Economie du Sport en Afrique"

When: 5 Feb. 2022

Where: Yaounde

Dans le cadre de la CAN, ASCI a organisé l’évènement de lancement de son livre collectif. Cet évènement privé a comporté une présentation du livre, des panels de discussion puis un cocktail avec des personnalités du continent.

Webinar: The African Sport Ecosystem

When: 9 Dec. 2021

Where: Online

Following the launch of the ASCI-Mazars survey, business leaders discuss the challenges and opportunities around Africa sports industry

Hosts/Panel: ASCI’s Mohsen Abdel Fattah, Mazars’ Abdou Diop, Didier Drogba, Vera Songwe, Fayçal Laraichi, Mihoub Mezouaghi, Pierre Laporte et Robins Tchale-Watchou

rs=w 1300,h 800

Webinaire: Ecosysteme du Sport en Afrique

When: 9 Dec. 2021

Where: Online

Suite à la publication de l’enquête d’opinion ASCI-Mazars, les experts du continent analysent les résultats et proposent leurs solutions.

Hosts/Panel: ASCI’s Mohsen Abdel Fattah, Mazars’ Abdou Diop, Didier Drogba, Vera Songwe, Fayçal Laraichi, Mihoub Mezouaghi, Pierre Laporte et Robins Tchale-Watchou